Impact of Placemaking
Creative Placemaking isn’t just good looks or good community engagement, it’s good business. Sites with art activations enjoy:
Increased Market Value
Lower Turnover Rates
Faster Lease Up
Higher Community Buy-In
Faster Approval Cycle
Broader Market Recognition
Source: Espaço designed by Piuarch in São Paulo, Brazil
Source: 100architects
Placemaking is Thoughtful Urban Design
It strengthens the ties between places and the surrounding community. Art has the ability to forge this bond by capturing the local community's assets, inspiration, and potential.
85%
said creative placemaking enhanced community pride.
93%
believed it increased social connection and engagement of residents and businesses.
61%
said it improved the economy of the surrounding area.
73%
said it increased a project’s value
Source: Urban Land Institute
Source: Kips Bay Decorator Showhouse, Studio Allston Hotel, Klughaus
Source: Urban Land Institute, 2016; Inès Esnal, Pink Alley, Mural Bike Rack Project
About Us
BIG EASEL COLLECTIVE connects local New Orleans artists with commercial placemaking projects to design memorable art installations for businesses.
We specialize in sets that are rooted in place; we craft permanent transformations that will WOW visitors
Retail Experiences
Museums Activations
Interiors
Public Spaces
Pop- up Installations Perfect for Conferences, Festivals, and Events
Our irresistible activations delight visitors, trend beautifully online, and make your space a memorable destination.
Dreamed up by New Orleans artists, every placemaking project captures the spirit of the city and helps power our local, creative economy.
Brands
benefit from viral activations that draw people to their space.
As people visit the site and post their photos online, the user-generated content results in organic marketing and new business.
People visit places that are recommended online by peers: 92% of people are more likely to trust a recommendation from a person they follow over targeted content.
Place-based businesses are empowered to draw in new users and have an incredible interior lovingly designed by locals.
Source: @fomofeed
Local Artists
grow from developing more professional portfolio work.
They secure contracts that help them make great art, while also making a living.
They also join our Collective, which works to support them with business services, resources, and community that will keep them inspired to keep building.
Artists are also given the opportunity to design the city in their own image, leaving a lasting mark by and for the community the space serves.
Source: @flourshop
Visitors
get a perfect snapshot of a memory.
In this experience-driven economy, people are looking to package their adventures into the perfect shot to share with their friends, family, and followers. Our installations allows them to seamlessly revel in the moment.
Visitors also benefit from the creative environment, authentic ambiance, and the feel-good glow of supporting local artists.
Source: Bill FitzGibbons
Source: Museum of Ice Cream, Artists and Fleas, New York Magic Lab
Phenomena of Virality
Source: Instagram Office
Creating engaging and interactive event elements can elevate your user experience to the next level. When people get dolled up and hit the town, they’re looking for that picture perfect moment to remember the event forever.
In crafting a unique installation, Big Easel Collective can dazzle your guests. Branded pop-ups and photobooths can result in major organic marketing for your company or your top-tier sponsors as visitors share their snapshots with their friends and followers.
74%
of people trust social networks to guide consumer decisions.
69%
of millennials say they would rather share a picture of an event or outing than a new accessory.
74%
said they had sought out a specific destination after seeing it posted on instagram.
86%
of millennials say the user generated content is a good indicator of the quality of a brand.
Sources: Trend.io, 2019 / McKinsey & Company, 2017 / YPulse, 2016 / Original Thesis Research, 2017 / Sprout Social, 2017
Now, more than ever, people are seeking out memorable EXPERIENCES over material goods.
This is a real opportunity for business and events to go viral, if the space is “INSTA-WORTHY.”
Let’s build something spectacular together.
Source: Urban Land Institute 2016, Williamsburg Brooklyn Asphalt Mural by Queen Andrea