The Process
Step 1:
Big Easel Collective begins the partnership by scoping out the project: collecting information on dimensions, timeline, aesthetic inspiration, budget, and desired branded elements.
Step 2:
We work with the artist(s) to finalize the blueprint for the activation, implementing our expertise in human-centered design. Artists receive 70% of the project budget, and Big Easel retains 30% to support our operations and reinvest in our Collective.
Step 3:
Once we set the project vision, Big Easel oversees the process, fabrication, and installation of the piece, ensuring communication flows steadily to your key point people. Creative teams can 'plug and play' or co-create with us. Our offerings and processes are responsive to your unique needs
Client Design Process, led by artist Anna Koeferl
We’ll guide the way.
Our project managers have years of experience in human-centered design. We are eager to develop a community engagement strategy and co-create with your clientele. We can bring the sticky notes and guide the research, ideation, and implementation phases, making sure the final result is viable, feasible, and desirable.
On the flipside of that engagement style, we can be trusted to take the lead on the creative process from conceptualization to installation, making it easy for space or event managers to ‘plug and play’ in order to have a great activation with little stress or dedicated staff time.
Customized for you.
Some clients may want to see a range of proposals for a space; we’d open the call to our artists and the client can choose one idea, or coalesce multiple concepts together to create a collaborative design vision. Online Optimism elected to use this strategy and fused Claire Beauchamp’s organic tree ceiling sculpture with live plant elements from Naomi Bates
Other clients may have a specific aesthetic in mind: Big Easel Collective can use our expertise to handpick the right artist for the job and streamline the process. We’ve done this when replicating intricate wallpapers in mural form.
We also love to use the project’s context to determine the path forward: for instance, two local artists with ties to Latin America, Marianne Angeli Rodriguez and Marcus Akinlana created pieces for Nole Restaurant on St. Charles.
